Build A Web Site That Works
Build An E-business
Act Upon The Fundamental Reality
Of The Way People Use The Web
Any Person, Any Small Business, Can Do It
So why do most e-business attempts fail? Because they do not recognize and act upon the profound difference between offline and online commerce.
Offline, put your business where people crowd by... and you're all set. Get your cash register ready! It's all about "location, location, location."
Online, the fundamental reality of how people use the Web is different. No one "passes by." They search for "information, information, information."
Do What Profitable E-Businesses Do
Act Upon The Fundamental Reality of Online Behavior
(Click to review "how to" case studies.)
It's so simple. Not "easy" (real business takes some work)... it's simple. No technical barriers will frustrate and stop you. Instead, you focus on building your business. Provide in-demand information ("Content") about something you know. From that point on, everything flows...
Let's review C T P M, the proven way to build any business online.
Web users search for information, for solutions. They are not looking for you - they don't know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. To succeed online, start where they start - at "the search."
Your topical content ranks high at the Search Engines (ex., Google, Yahoo! MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers "meet you" at your site. These visitors are known as "Traffic." How well does SBI! drive "T"? Top 3% SHOW
Complete strangers develop trust and confidence in you. Why? You "PREsell" by OVERdelivering what they seek... relevant, original, information.
Deliver it in your own voice, in your own way. Go beyond merely instilling confidence... your visitors will like you.
(Immediate "selling" on Web sites is ineffective unless you have a brand like Amazon.)
Hilarious Video By SBI! Owner (more)
"The Origin Of Webmaster"
Convert warm, willing-to-buy ("PREsold") visitors into income. Called "Monetizing," this is the easy part. But "M" cannot happen if you fail to first execute C T P. This is where 99% of small businesses fail.
C T P is the motor that drives "M." SBI! delivers the motor, and the Monetization.
Once you have your own PREsold traffic, you are in control. Blend in multiple streams of revenue, not just one.
Diversify to maximize income, growth and stability. SHOW
Can we guarantee success through C T P M? Yes, we do.